Espressionismo Floreale: A Symphony of Color and Form

Laura Niubo's Rug Collection Celebrates Nature's Vibrancy

At the intersection of art and functionality, Laura Niubo's Espressionismo Floreale stands out as a testament to the emotional resonance of color in living spaces. This collection is not merely a series of rugs but a narrative of nature's perpetual support and beauty. Each piece is a celebration of the role flowers play in our existence, abstracted into designs that resonate with viewers on an emotional level, promising to infuse their surroundings with an uplifting energy.

The uniqueness of the Espressionismo Floreale collection lies in its conceptual approach. Niubo has distilled the reproductive elements of flowers into geometric forms, creating a visual language that speaks of rebirth and life. The rugs, characterized by their sinuous and elegant movement, are a study in the power of color to transform and elevate spaces. The collection's strength is its ability to conjure a world where color reigns supreme, offering joy and comfort to those who encounter it.

Each rug in the collection is a product of meticulous craftsmanship, woven from New Zealand wool and vegan silk using the hand-tufting technique. The manufacturing process, overseen by the Beiriz Atelier in Portugal, adheres to stringent environmental standards, ensuring that each piece is not only beautiful but also sustainable. The use of natural dyes and the recycling of water used in production further underscore the collection's commitment to eco-friendly practices.

The Espressionismo Floreale collection comprises six designs: Anther, Carpel, Filament, Leaf, Petal, and Stamen. Customizable in size, these rugs are crafted to order, ensuring that each piece is as unique as the space it adorns. With dimensions ranging from 2.20 x 2.40m to 2 x 3m and a plush 14mm pile height, these rugs offer a luxurious underfoot experience.

Integrating seamlessly into various interior settings, the rugs are designed for ease of use. Simple care instructions, such as allowing the rug to settle and regular vacuuming, ensure that the vibrancy and comfort of the design endure. The collection, which began its journey in November 2020, reached completion in January 2023 and was showcased at the prestigious Salone del Mobile Milan Design Week 2023.

Overcoming challenges such as translating two-dimensional concepts onto three-dimensional textiles, Niubo collaborated with artisans across Barcelona, Portugal, and India. The partnership with Tapetes Beiriz in Portugal was particularly instrumental in achieving the precision and color fidelity that the designs demanded. This synergy of creative vision and technical expertise has resulted in a collection that is not only an aesthetic triumph but also a beacon of sustainable luxury.

Photographers Danny Duran and Barbara Vidal have skillfully captured the essence of the Espressionismo Floreale collection, ensuring that the visual narrative of each piece is communicated with clarity and impact. As a testament to its design excellence, the collection has been honored with the Bronze A' Furniture Design Award in 2024, a recognition of its contribution to enhancing quality of life and advancing the fusion of art, design, and technology.